When the going gets tough, the tough… pivot. And that’s exactly what craft breweries across the country have been doing. The pandemic has prevented thousands of them from conducting business the way that they, and their customer base, are accustomed to: on-premise. Read More…
Your Brewery’s Black Friday, Small Business Saturday, Cyber Monday Celebration
Tis the season. What does your brewery have planned to capitalize on Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday? Read More…
Beer and Health: Keeping Your Brewery Fit
When runners’ magazines start running stories about beer and health—beer as a good thing for athletic endeavor—it’s time for brewers to sit up and take notice. Read More…
Beer Festival 101: Protecting Your Organization
Beer festivals are frequent (and welcome) occurrences throughout the year. So much so, in fact, that breweries might be forgiven for thinking they must be simple to organize.
But if you’ve participated in—or put together—a beer festival, you already know that such an event is far from simple. And event planning is both a science and an art (and that luck really helps make things run smoothly!). Read More…
Hosting a Brewery Event
Hosting a beer festival. Bringing in food vendors or entertainment for a special event. Commemorating beer holidays like National IPA Day or International Beer Day (both this month).
All of these can draw larger crowds to your craft brewery—and be a big marketing win. But all of these are also risk exposures that you may not be exposed to much of the rest of the year.
The Craft Brewery’s Guide to Beer Festival Safety
Beer festival season is here! Does your brewery have sufficient and appropriate insurance coverage to participate in these events without exposing the business to risk?