Across the country, many breweries have been forced to close their taprooms to the public due to the coronavirus pandemic. As they focus on new ways of serving consumers and new sources of revenue, it’s important not to lose focus on the taproom itself. Read More…
Craft Beer Industry Changes During the COVID-19 Pandemic
Operating a craft brewery means you have to be agile. You have to adjust to a changing marketplace, shifts in your customer base, and emergency situations.
So it’s no surprise that the craft beer industry has demonstrated considerable agility in the midst of the COVID-19 pandemic. Read More…
Coronavirus and Your Craft Brewery
Running a small business is tough enough. Then came coronavirus. Read More…
2019: The Year in Beer
As the year draws to a close, and a new year draws every closer, it’s only natural—especially online!—to take a look back at the year that’s ending, and to look ahead at what’s to come.
This was an eventful year for the beer industry as a whole, and for craft beer in particular—but that’s just about the same thing we say every year. What made 2019 different? Read More…
Focus on Water Quality
It’s National Water Quality Month—an important observation for craft breweries. After all, beer is mostly water! Read More…
California Beer, Re-Defined
We already know there is some controversy surrounding the question, “What is craft beer?”
But now there could be controversy regarding an even broader question: “What is beer?”
In California, anyway. Read More…
The Craft Beverage Modernization and Tax Reform Act
In late 2017, Congress passed legislation including a two-year provision of the Craft Beverage Modernization and Tax Reform Act (CBMTRA). This lowered the federal excise tax (FET) for breweries, wineries, and distilled spirits producers for a period of two years. It is set to expire on Dec. 31, 2019. Read More…
Clean Energy Brewing
The craft beer industry is going green—and the benefits are multiplying.
Running a brewery on clean energy can save the business money. It can certainly reduce the brewery’s impact on the environment. And clean energy brewing can be a great marketing tool in a time when consumers really value organizations that follow sustainability principles. Read More…
The Trouble with Labels
Let’s talk beer labels. Read More…
Helping Homebrewers Can Help Your Brewery
It’s not unusual for a craft brewery to form strong bonds with members of a local homebrewing club. But the trend is growing stronger, and playing out in some new ways. If you’re thinking of initiating a relationship with local homebrewers—or looking for new ways to engage these craft beer fans in your brewery—here are a few ideas. Read More…